People crave direction, certainty and candor. In short, people want leadership.
During these times of uncertainty, people want or at least expect to hear from their leaders.
Now is not the time for someone with the responsibility, obligation and privilege of leading people to go silent.
I understand it isn’t easy because you may not have all the answers, you are struggling with uncertainty also, and you may not be sure of the direction. Nonetheless, as a leader, you must be visible and communicating with your team members. Here are a few suggestions:
E-mail Updates – Send your team a regular email letting them know your thoughts and concerns. Use e-mail as a “listening” tool by asking people to reply to a question or a given concern. Use e-mail to unify your team – after all, you are the Chief Unifying Officer. (In light of current circumstances, a sincere, heartfelt email would be welcomed from your team members. Tim Cook, CEO of Apple recently did it.)
All-Employee (or departmental) Meetings – Bring your team together, even if by video, and speak directly to them. Share the direction of the organization. Be candid about your concerns. Answer questions. Address pertinent issues through the lense of bringing your team together.
Walk Around or Make Phone Calls – If your office is back open, be sure to walk around and engage people in discussion. Listen to what they have to say – their worries, concerns, opportunities. If walking around isn’t an option, then call them on the telephone (or video). A 1:1 call is more personal and can be more engaging.
Social Media – Depending on the size and/or culture of your organization, you may communicate via Twitter, Facebook, LinkedIn, Instagram, SnapChat, etc. Take advantage of doing so.
By being visible, conveying a consistent message(s), regularly, and listening and responding, you will limit the amount of uncertainty being experienced by those who follow you. You will give them direction. You will strengthen your leadership.